Visual Identity for Cyber Roça Festival
CYRÓ (Cyber Roça) is an initiative aiming to be a meeting point between art, culture, and technology, offering spaces for collaborative creation and experimentation while connecting visual artists, musicians, music producers, and cultural agents. In 2024, the first CYRÓ festival took place in Tiradentes, Minas Gerais, including a seven-day artist residency with a public program featuring shows, parties, and artistic interventions. Reflecting on the connections between rural and urban, Cyber Roça was born from a collective that brings together artists from Minas Gerais (São João del-Rei and Tiradentes), Pernambuco, and São Paulo, proposing innovative aesthetics and contemporary reflections in the Vertentes region.
Referring to the local geography and the typographic rigor found in traditional signs and posters of Brazil's countryside, the visual identity draws inspiration from a low-fi aesthetic, evoking synthesizers to convey the spirit of experimentation through simple technological means. This environment stimulates hands-on creativity, blending with the vibrant energy of experimental and noise music, filling the space with a cybernetic yet earthy chromatic chord.
The local artist Laura Domingues contributed her pastel chalk drawings to strengthen the connection and convey the local creative spirit.
Posters and wheat-paste posters were distributed across selected partner commercial spots and areas outside the historic perimeter, where visual communication was permitted.
Taking advantage of the buzz generated by the Vertentes Music Festival, we hit the streets of Tiradentes to invite the public to visit Pousada João Mineiro and enjoy CYRÓ's open program.
Produção e direção: Theo Guarnieri, Thiago Bezerra, Samuel Rabay e Caio Kronig
Design gráfico: Felipe Ribeiro
Fotos: Unsplash, Pedro Gonzalez, Felipe Ribeiro, Maryah Angeli, Fotos Divulgação dos Artistas.
Videos: Felipe Ribeiro e João Zuccolotto