Rebranding for Althaia
Althaia is a 14-year-old laboratory that has rapidly expanded its product line and national reach. This growth needed to be translated into a new brand, which represents a young and optimistic attitude towards life, in contradiction to the more rigid and impersonal languages of other pharmaceutical companies that have been on the market for longer. The repositioning included a complete change in organizational culture, with a more corporate and less familiar attitude, overlaid by a new tone of voice and unmistakable visual identity.
The logo is the translation of the brand's spirit: close, flexible and inclusive. With fluid movements in every detail of the letters, it ends with the group's symbol: a wave that inspires care, fluidity and energy. The wave has a gradient level that conveys lightness, relating to integral health and the way we value life.
The graphics translate, through watercolor, the lightness of the water that makes up the wave, its capacity to adapt and interact, in a collage that refers to the organic, with a human touch and overlapping elements that form a composition full of life!
Project carried out at the Matta agency