Rebranding for Equaliv Laboratory
Supported by the mother brand Althaia, Equaliv creates products that help prevent health, generate autonomy for people through self-care and are the way to maintain a balanced body and mind, at the same time that allow each individual to maintain their health in the best possible way. lifestyle, regardless of your choices: whether to strengthen your hair, strengthen your muscles or improve your nutrition.
The logo has a scientific touch with the presence of the box, which protects it and conveys care, fluidity and the brand's energy. The presence of the wave is a sign of belonging to the Althaia Group.
The sinuous 3D element is the physical manifestation of the wave. It represents a fluid way of being and acting.
Project carried out at the Matta Agency