Art direction for Zeph Strips Debut
Zeph is a brand of vitamin supplements that seeks to deliver performance quickly and conveniently! Its first launch on the North American market is a group of 4 products, offered in strip format, in portable boxes, each aimed at a type of need as well described in their respective names: energy, focus, immune and sleep. For this debut, as a pilot, a virtual store was created on the Amazon marketplace, thus facilitating distribution and contributing to awareness through an advertising campaign on the platform itself. Joviality, attitude and simplicity create empathy with the target audience, who must not only be brought into the brand's universe, but also understand how this innovative product works and its advantages.
Project carried out at Futurum Capital