Rebranding for Futurum Venture Capital
Upon my arrival at the company, I was tasked with creating a visual identity that captured the magnitude and seriousness of the business, based on the existing logo, which carried in its meaning the story of Futurum's origins. The language conveys the innovative attitude of technological inspiration: with lines in energetic colors and the materiality of the floating 3D elements, derived from the logo, which bring robustness and identification with the structure of the company's headquarters building, the ultimate symbol representing the incubator, where they meet people, ideas and where partnerships are also formed.
Project carried out at Futurum Capital