Visual Identity and Package for Alenthus XR Medicine
The communication of controlled medicines does not usually receive much attention, as these are restricted to being "behind the counter". However, medications for the treatment of depression usually accompany the patient for long periods of their lives and that is why Sanofi sought to create a connection with its consumers at the point of contact through packaging that creates empathy, identification and brand differentiation. The concept of the aurora borealis - sunlight that shines in the darkness - was the translation found to represent the medicine, in a metaphor of hope that lights up on difficult days. Each dosage has a graphic color that imitates the astronomical phenomenon.
Project carried out at the Matta agency