Visual Identity and Package for Zodel Medicine
Zodel is a mild medicine for those people who are in the process of adapting to allopathic anti-depressant therapies. To represent the subtlety and revitalization that the action of the medicine causes on the patient's psychic state, a metaphor was designed, represented by the "kite" which, with its loose movement, draws the logo, rises and fills the label, as well as the entire visual communication, accompanied by a happy and optimistic color palette.
Comparativo com as embalagens antigas
Project carried out at the Matta agency